FMCG COMPANY

Background:
“Breads” hived off after change in Leadership and made into an independent profit center.

Primary Brief:
Convey the message “Sink or Swim”.

Secondary Brief:
Cross-functional integration – Sales, Production and Purchase, at the “People” and “Process” Level
(Sales Head and Production Head were not on talking terms)

Intervention & Outcome
▪ 3-day experiential workshop targeting the functional leadership and their downlines
▪ Looking at the business as “Entrepreneurs” and not as functional heads in a corporate environment.
▪ Cross-Functional People Integration
▪ Value chain redesigned by cross-functional task teams, resulting in ‘faster time to market’ with
consistent quality.

Result – 25% growth post-intervention, resulting in a turnaround.