Major Radio Broadcast Network

• Primary Brief:
To regain market share- rejuvenate people & creative processes across functions

• Intervention:
Experiential ‘Boot Camp’ – A back to basics approach through experiential simulations,
leading up to the ideation session.

• Outcome:
❑ Cross functional teams formulated the road map during the workshop.
❑ Market ‘gap’ analysis and co-creation of a niche product.

Result – Rebranding and successful re-launch of the station