Multinational Insurance Co.

Primary Brief
Improve communication and develop synergies within a) the Marcom team b) Marcom team & other functions c) Marcom team and its external vendor partners (Advertising agencies and PR consultants)

Intervention
3 Day Experiential Workshop, addressing all the above audiences. A common framework of understanding was created by the facilitator, with regards to work ethics, values, team responsibility and accountability. (Team = client + external vendor)

Result – Evolution of 3 templates which defined the relationships