Multinational Television Network

• Primary Brief:
  Enable the entire GEC team to articulate a new brand POV.
• Secondary Brief:
  Imbibe & inject the POV into all current and new content for the network.
• Intervention:
  Experiential workshop aimed at internalizing POV and creating content – Experiential
  simulations designed to imbibe and ‘operationalize’ the POV
• Outcome:
  ❑ Cross functional teams formulated the road map during the workshop.
  ❑ POV aligned to current and new programing content

Result – Successful integration of Brand POV.